Strategic Branding, Marketing and WordPress Design for small businesses and entrepreneurs

Wordpress Development
Custom built websites that showcase your business and are equipped with all the SEO tools you need to market your business.

Google Strategy
We work with small businesses and entrepreneurs to assist them in showing up where their customers are looking. Google Business, GA4 Google Analytics, Google Tag Manager, Merchant Centre, Search Console – if you don’t know where to start we can help.

Branding and Design
Creating a solid brand identity is the first step for most businesses. Logo design, brand bibles, digital and print asset design and easy to use templates are available.

Meet Amy Kitchen
Amy is a design and communications specialist that has worked extensively in both Toronto and London. Her areas of expertise are WordPress development, digital media strategy, branding and campaign designs. Making non-profits, startups and small businesses branding and marketing dreams come true is what she loves to do.
The Side Hustle was her side hustle since 2014, but it became the full-time gig in 2019. She’s been fortunate enough to work with a variety of clients including Fintraq, Living Kitchen Wellness, Ron Sexsmith, Grassland Grazers, Massey College, Moms at Work, and The Glenn Gould Foundation. She is also the co-founder of Better than Fine Inc, a production company and public engagement agency based in Toronto.
Digital Strategist, BFA MAFDA, and Growclass Certified
We Work with the best clients




Projects We’re Proud Of
Here are some examples of the sites we’ve made for clients. We’ve built large sites with hundreds of pages, single landing pages, accessible sites in both English and French, incorporated e-commerce, and designed large searchable databases. Let’s chat about your custom build.
Massey College
VIEW THE PROJECT
Blair Ann Studios
VIEW THE PROJECT
Taylored Granola
VIEW THE PROJECT
Ron Sexsmith
VIEW THE PROJECT
Ready, Set, Go!
Is your business ready for it’s time in the limelight? Here are the easy steps to working with The Side Hustle.
01
Book a Discovery Call
We write a custom proposal for every project and retainer. No two businesses are the same, so book a call and let us know how we can help.
02
Research and Design
After you’ve signed a contract, we’ll get you set up with some research templates and design options so we can start building your new site, branding assets or ad campaigns. Let us do the heavy lifting.
03
Learning and Launch
Before we launch a new site, set a campaign live or send something to print, we’ll send it over for review. You’ll also receive documentation, recorded calls for your records, and support after launch. You have control over all your accounts.
Meet the Team
An advantage to working with us is we’re a small team and only work with a few clients at a time. Victoria works behind the scenes to keep us organized, Michelle is our Project Manager, and Amy leads design and strategy.
Love notes
We work with the best clients and they’ve said some really nice things about our work.

Le Man and Anthony
Lemons and Ants Studios
We’ve been working with The Side Hustle in multiple capacities for the last two years and they’ve never disappointed. They run our Google ads, redesigned our website and run our email campaigns. They are always thorough and really take the time to ensure we understand everything going on with our Google ads. With both our website design and now our email campaigns, they always strike the perfect balance of aesthetically pleasing yet practical layouts to get the results that we want.
“We find ourselves always recommending them to other businesses as we love what they have done for us. On top of that, we love them as people and are so grateful to have found them.”

Colleen Hixenbaugh
Ron Sexsmith, Manager
“OMG! That’s amazing! You have such a rad magic wand. Thanks so very much.”

Susan Cunningham
Artist, Butter Tart Baker