A Shopify microsite for a holiday campaign with purpose.
Boston Pizza launched Pizza Gravy as a limited-time holiday product, and we built the dedicated Shopify microsite that powered the campaign at pizzagravy.ca. The goal was simple: make it fast, fun, and frictionless to buy Pizza Gravy for a good cause, with net proceeds supporting Food Banks Canada.
Working closely with Boston Pizza’s marketing team, we helped bring the seasonal campaign to life with a focused ecommerce experience designed for quick conversion, mobile-first performance, and smooth fulfillment. The site supported a national awareness push and helped turn a playful product drop into meaningful charitable impact during the holidays.
The focus of this project was campaign storytelling, with an easy ecommerce UX, and a donation-driven conversion flow. Working with their fufillment centre we were able to collect customer information to keep them in the loop for future campaigns.
