A curated collection of our favourite projects
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If you’d like to see specific design samples from any of these projects, get in touch. We’re also happy to provide references or make referrals to any of our clients listed below.
Please note that some of the sites that we’re not directly managing may have changed significantly since their launch with us.
Academy of Canadian Cinema and Television
In 2020 Amy had the privilege to connect with Natalie Grossi and work with the Academy’s team on some social media strategy and SEO optimization for their newly launched site.
Aeon Design
Our last website launch for 2023 was for Aeon Design, a Toronto based design studio helmed by Sacha Lee. We worked with their team to create dynamic portfolio pages, concise project timelines, and interactive before/after showcases. We’ve also trained them to manage their new WordPress install with confidence.
Be Well with Michelle
We created a new online presence for Be Well with Michelle with a custom WordPress website built around flexible page templates that make it easy to add services, update content, write blog posts, and grow over time. Alongside the site build, we developed the branding: defining a calm, cohesive visual identity that aligns with Michelle’s approach and carries consistently across web and marketing materials. The result is a clean, professional site that feels welcoming, trustworthy, and simple to maintain.
Brood
We relaunched their website on WordPress, rebuilding it with refreshed Divi Builder templates that make it easier for their team to manage and grow. The updated site includes a streamlined e-commerce shop and a custom-templated Resources + Blog section designed to support ongoing content publishing and discovery.
Brood’s work is community-driven, so the site was built to support their role as an online doula and parent community, balancing clear navigation, warm storytelling, and conversion-focused flows that help visitors find support, explore resources, and purchase products confidently.
Canadian Chinese Society for the Arts
CCSA was a newly formed non-profit when Amy started working with their board of directors to create their digital presence. From 2019 – 2022 Amy and Michelle managed their WordPress site, social media presence, YouTube channel, as well as ticketing and promotion for their signature events. We also achieved Google Non Profit status and worked to gain many other digital discounts and benefits for their organization.
Canadian Gap Year Association
Amy and Michelle have worked with Michelle Dittmer on the CanGap social media accounts from 2020 – 2023. We also worked with CanGap on their paid media strategy, YouTube optimization, and editorial.
Cascades
Working with associates from the Institute Of Health Policy, Management And Evaluation In The Dalla Lana School Of Public Health, University Of Toronto we designed a full branding package for the Cascades initiative. This included a full website build in English and French in partnership with UX designer Shona MacTavish that also included an online community compontent.
Community Navigation of Eastern Ontario
CNEO is a nonprofit that delivers trusted information and referral support through 211 Eastern Ontario, helping residents connect with community, social, and government services across the region. Services are available in English and French, with interpretation support available in additional languages.
Our support focusses on Google Ad Grants (non-profit ads) and Meta advertising, with campaigns built in both English and French, supported by monthly stakeholder reporting to track performance and guide ongoing optimization.
Connected Canadians
We supported Connected Canadians with a suite of bilingual (English + French) design and digital marketing deliverables to help strengthen their visibility and keep their communications consistent. This included Google Ad Grants / nonprofit ads support to drive awareness and reach more seniors and community partners, along with the design of their annual report to clearly communicate impact for funders and supporters. To make everyday communications easier for their team, we also created a set of branding guidelines that help keep everything cohesive across web, campaigns, and social in both languages.
Covn Collective
The Side Hustle had the pleasure of working with Dr Ghaz Samandari on optimizing her Google Account (GA4) to learn her audience and set up a Google Ads strategy. We worked with her, and her team to show them the ropes of managing their own ads.
Designs by Sarah
Working with Sarah Meyer to migrate her site from Wix to WordPress allowed us to feature her beautiful stationery and design in a tailored and custom way. As one of the top wedding designers in Colorado, Sarah needed a site that reflected her work.
Employee Ownership Canada
We built a refreshed WordPress website for Employee Ownership Canada with an updated visual identity and a strong focus on usability for business owners, advisors, and community partners. A key feature of the build was a customized Resources section; designed as a growing library of articles, guides, videos, case studies, and research, it includes filtering tools that make it easy to find relevant content by topic, type, language, and year.
To support a truly national audience, we also implemented full bilingual support, ensuring every page is available in both English and French, with a translation workflow that keeps content aligned across the site as it grows.
FinTraq
Amy worked with Brian Traquair on his branding design and deployed his website in 2017 when he established FinTraq Inc.
Grassland Grazers
Matt + Erin Kitchen (yes, Amy’s siblings) are regenerative ranchers in Beaverdell, British Columbia. Reluctant to sell their meat online, their business quickly grew as demand from the city quickly overwhelmed their small business. This small e-commerce site is simple – it doesn’t offer shipping, as Erin still delivers locally on certain days of the week. They have coupons for the locals, so they still are still getting the best deal in the village.
Glenn Gould Foundation
Amy worked as the Director of Design and Communications for GGF from 2014 – 2017. After her tenure at the Foundation, she continued to freelance with the organization working on their website, social media, and print designs, as well as assisting on site during their signature events until 2020.
Halifax Folding Cartons
A family owned custom printing business established in the 1970s needed a branding and website refresh. Working with their owner/operator Aaron Fougere and his team in Nova Scotia we helped HFC improve their content on their site and make it easier for clients to find what they’re looking for while modernizing their classic branding.
Heather Davidson Photography
We teamed up with Heather Davidson on a full brand refresh of her photography business, formerly known as Fun Love Photography, evolving her identity to better reflect the depth and artistry of her work. What began as a beloved family and lifestyle portrait brand has transformed into a fine art focused photography experience under her own name, spotlighting the emotive, timeless images she creates for families, individuals, and creative professionals. Her new wordpress site highlights her fine art photography front and centre, with galleries designed to showcase connection, light, and story through a beautifully intentional visual presence.
heatherdavidson-photography.com
Innerkip Cemetery
In existence since 1856, the Board of Directors for the Innerkip Cemetery came to us in the Spring of 2025 to finally create a digital presence for their beautiful ten acre plot. We designed a custom WordPress website for them, as well as made sure they were verified on Google Business and had their location marked on Google Maps.
Innoec Technology Inc
It was a pleasure to work with Innoec to launch their website, shop, and social media profiles to a Canadian audience. First to the market in Canada, Innoec specializes in Mobility Electric Vehicles with a focus on STEAM education.
Insight OT
Jennifer and Lynn relaunched their site in 2024 to help showcase their psychotherapy and occupational therapy services and resources. By creating custom templates for them, we worked with a bright palette that was refreshing and indicative of the services they offer.
Jenny Friedman Nutrition
We worked with Jenny to set up her Google ads, Search Console, and GA4 to learn her audience and create an effective ad campaign strategy for her upcoming launches. We’ve also optimized a suite of Pinterest ads for Jenny’s business, creating ads where her target audience is based.
www.jennyfriedmannutrition.com
Joy Bullen – Culturepreneur | Black History Month Tours
Amy + Joy have worked together every February since 2019 on Joy’s Black History Month events. While these are usually well attended live events presented in Vancouver, Toronto and Halifax, during the pandemic they streamed on Joy’s YouTube channel. The Side Hustle has been engaged to manage the social media platforms, YouTube channel, ticketing platform, digital ad buying, and content creation for these events presented in partnership with TD Canada. In addition to this event, Amy also manages Joy’s WordPress build and assists with in person events.
Karen Lorenowicz
As a Toronto-based arts publicist Karen realized the benefit of having a website during the pandemic when events started to migrate online. We created a simple digital identity and now she showcases her services and client roster on a WordPress landing page.
Karibu Adventures
Working with karibu founder Andrea Mandel-Campbell, we migrated the existing look and feel of her Squarespace site to a customized WordPress build. Now their designer has the flexibility to customize each page, while prioritizing SEO and accessibility for this Canadian-based travel company.
Kay Consulting
This site was built for visually impaired DEI consultant Kerry Kijewski. Kerry previously didn’t have a presence on the internet for her consulting work and needed a place to showcase her skills. We worked with Kerry to make sure this site is accessible to her via her sight reader.
Lemons + Ants
Amy and Michelle worked closely with Le Man and Anthony to redesign the website for Lemons and Ants Studio, combining three websites into one. The site is fully mobile optimized and invites visitors to book a discovery call with the photographers to create an individualised experience. Amy also manages their Google Ads, and set up their email campaign strategy on Brevo.
Living Kitchen
Tamara Green and Sarah Grossman are two nutritionists based in Toronto that are launching an amazing recipe club. Amy worked with them to develop an ads strategy on social media and Google ads to create brand awareness and sales.
Maxanne Ezer
Toronto-based historian and educator, Maxanne needed a simple site with minimal branding to give herself an online presence for her book release Jemima’s Legacy. We built her a light site that is optimized with all the Google products and hosted on our servers.
www.maxanneezer.com
Meredith Adolph
Meredith is a consultant that needed a better way to showcase her diverse portfolio. We migrated her existing WordPress site on to an easier to manage builder and updated all her existing pages to be mobile optimized and showcase her strong branding.
Michelle Gibson Photography
Amy worked closely with Michelle to migrate her site to WordPress after her previous CMS went defunct. We created a site that Michelle can easily manage herself, while working to showcase her photos and their stories.
MP’s Driver Education
Operating in Woodstock and Ingersoll, Ontario for 30+ years, MP’s is a family owned business that relies on word of mouth. They have a WordPress site with a calendar that advertises upcoming course dates, as well as resources from the ministry for users to access.
Nud Fud + Wild Ones Organics
We partnered with the team behind Nud Fud and Wild Ones Organics to elevate both brands online. Nud Fud received a thoughtful refresh to sharpen its visual identity and create a cleaner, more engaging shopping experience. At the same time, we migrated Wild Ones Organics from a Canva-built site to a fully custom WordPress platform, giving the brand more flexibility, stronger eCommerce functionality, and room to grow. The result is a cohesive digital presence that supports both brands with clarity, confidence, and a scalable foundation.
nudfud.com | wildonesorganics.com
Pencil
Working with founder Johanna Peters and her team, we built a portfolio site that showcases some of their most beloved and recent projects. They’d outgrown their Squarespace site, and wanted something they could tailor easier. The galleries were prioritized over copywriting, letting the spaces speak for themselves to potential clients. We loved working on this creative, fresh site.
Period Purse
We worked with Jana Girdauskas to implement the Period Purse’s paid media strategy and optimize their account for conversions. We also managed their Google Nonprofit ads account.
Puffin Gear
Canadian hat designer Heather de Man came to us with an existing loyal audience and a Shopify site that she wanted to advertise on Google. We have optimized all her Google products for her, setting up Google Shopping ads and creating an affordable ad strategy that targets new customers in North America for her e-commerce presence The Orange Room.
Radiant Silk
Susan Cunningham needed an e-commerce platform when all the markets and craft fairs she normally sold her silk work at closed during the pandemic. She worked with Amy to photograph, and catalogue every piece so they could build a shop on Big Cartel. This platform is simple enough for Susan to update her own inventory, while making it easy for her clients and customers to purchase her fine art and butter tarts!
Smile and Skin
We built a custom WordPress website for Karly Thomas that showcases her dental hygiene and aesthetic services with a clean, modern look that reflects her brand. Alongside the site, we developed the branding system to create a cohesive identity across web and marketing materials. Because this work lives in a regulated space, we paid close attention to service descriptions and language throughout the site to ensure everything aligns with professional and regulatory requirements—while still feeling clear, welcoming, and easy to understand.
Super Simple | Skyship Entertainment
After leaving her post as Communications Manager at Skyship Entertainment to freelance full-time, Amy took her former employer on as a client in 2019. She was the editor of the Super Simple blog, oversaw content creation for all social media platforms, moderated comments for the live YouTube show Caitie’s Classroom on Super Simple Play, wrote press releases, worked with strategic partners and stakeholders and created weekly editorial content for an email campaign sent out through Emma.
www.supersimple.com | www.skyship.tv
Tadenac Club
A members only club in the heart of Muskoka was looking for an upgrade on how members submit requests and keep tabs on eachother. We built them a custom WordPress site with the ability to make reservations, get contact details for other members, and send in requests to club administration. The entire site is only available to paying members.
Toni Collis
Dr Toni Collis excels at executive and leadership coaching for women in the tech industry. We work with her on her Google Ads strategy, Google Analytics, as well as assisting with her YouTube channel management. Her podcast, Leading Women in Tech is a great resource that we’re proud to assist with promoting.
Taylored Granola
We’ve been working with chef Taylor Pogue since 2021. Our first project with her was to optimize her existing Squarespace site for her e-commerce business Buttery Foods by running Google ads and creating reporting to learn who her local audience was in Montreal, Canada. Her e-commerce business outgrow that platform, so we moved her business to WordPress with Woocommerce. In 2023 she pivoted her business to focus on her flagship product, Taylored Granola.
Vita10
Working with designer, Amanda Monroe (which was a dream — hire her!) on this project we refreshed and rebuilt the existing Vita10 website as the existing site was clunky and deprecating. Updating the navigation for better user experience, and ensuring that the pages stayed evergreen and easy to update were their priorities.